CHALLENGE
Transform perceptions of the SlimFast brand and make it relevant for today’s modern consumer

APPROACH
Secured Kimberley Walsh to be the new weight loss ambassador, lose the last of her baby weight and celebrate her fabulous new figure thanks to SlimFast. Tell Kimberley’s story in an authentic voice to reinforce key SlimFast product and plan messages and demonstrate that it works!

RESULT
40+ pieces of coverage across national and consumer media including 3 x front coverage over a six month period