CHALLENGE
Inject Vegas style glamour to Alea Nottingham and Manchester235 casinos.

APPROACH
Reinforced Caesars Entertainment’s authentic link to Vegas by offering casino gamers an exclusive one night only chance to meet Vegas headliner and 80s pop sensation Matt Goss live at the casino.  Offered a series of exclusive interviews with Matt pre and post event for maximum buzz and coverage.

RESULT

50+ pieces of coverage across Manchester and Nottingham media.