CHALLENGE
Launch celebrity chef Tony Singh’s new restaurant at Alea Glasgow casino.

APPROACH
Spiced up the city’s already vibrant restaurant scene.  Celebrated Tony Singh’s infectious charm and vibrant cooking style to stimulate media interest and drive footfall to Alea Glasgow Casino.

RESULT

35+ pieces of national, regional and consumer media including The Herald, Glasgow Evening Times and STV.

Tony Singh’s Tasty

New Restaurant launch