CHALLENGE
Shine the light on LDR Brachytherapy as an effective, minimally invasive and targeted treatment for Prostate Cancer.

APPROACH
Reinforce the key benefits of LDR Brachytherapy as a treatment option by placing compelling, real life case studies in the media. Case studies enabled us to deliver the key messages of this sensitive campaign in an open and honest way, whilst ensuring consumers were made aware of the benefits of LDR Brachytherapy as a treatment option.  

RESULT
Daily Express, Daily Express online, Daily Mail Scotland, Yorkshire Evening Post, Yorkshire Evening Post Online