CHALLENGE
Make Playboy Club London famous

APPROACH
Spotted! Rabbits in Warren Street Station - We decided to have a bit of fun – and created a national photo stunt for our client Playboy club London.  We took the Playboy Bunnies undercover on the London Underground to mark the launch of the first ‘non nude’ Playboy magazine.
Covered up in black mackintosh coats, the Bunnies tried (and failed!) to blend in with London commuters on their way to work at Playboy Club in Mayfair.

RESULT
Metro, Cambridge Evening News and Glasgow Evening Times