CHALLENGE
Make Manchester235 casino’s Vega lounge ‘the’ place to enjoy an after work cocktail

APPROACH
Create standout coverage for Vega bar’s new cocktail menu by teaming up with local psychologist to unveil ‘what your choice of cocktail reveals about you’. Create ‘cocktail horoscope’ that reveals your key personality traits based on what you like to drink. Reveal new menu has been created to perfectly complement key customer traits to showcase Manchester235 casino’s passion for exemplary, personalised customer service.

RESULT
Three page feature in MEN the country’s leading regional newspaper

Vega Lounge,

Manchester235 Casino