CHALLENGE

Create ‘intelligent’ national PR for a children’s skincare brand. Reinforce how Professor Scrubbington’s has a genuine interest in children’s well-being and has the credentials to achieve optimum hygiene, whilst empowering your child to be independent.

APPROACH
We created a fun, ownable ‘nurture through nature’ strategy and secured relevant third party partnerships with celebrity ‘adventurer’ Chris Packham and author, Stephen Moss to maximise relevance and media interest. Also worked with children’s outdoor adventure camp specialists - The Bushcraft Company - to maximise sampling opportunities and ensure kids can get clean whilst they nurture their love of nature.

RESULT

A total of 22 pieces of coverage, including 5 national papers, reaching over 5 million readers. Delivering a ROI of over 600%. Coverage secured in Times, Sunday Telegraph, Notebook, Daily Mirror, The Sun on Sunday, Waitrose Weekend, Oxford Mail and the Henley Standard

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What the client said: “The PR results and final coverage numbers are great and the angle you developed was definitely right for the brand. We really enjoyed working with you and would always recommend you”