CHALLENGE
Create media buzz and footfall to Playboy Club London.

APPROACH
Created a real life chocolate Bunny for Easter!   Handcrafted a bespoke chocolate Playboy Bunny costume, modelled by Playboy Club London’s Bunny of the Year.  Held national photocall at Marble Arch, London.

RESULT

Widespread coverage across major national news and London titles including Evening Standard, Metro, Getty, PA, Mirror, MSN, Huffington Post, Hello, OK!, Notebook
Exceeded all client KPIs with demonstrable increase in attendance and sales at Playboy Club London over the Easter weekend.