CHALLENGE
Use celebrity ambassador Alexandra Burke’s incredible weight loss on the SlimFast plan to inspire consumer trial.

APPROACH

Conducted a poll to reveal ‘Feeling Good’ by Nina Simone is the most motivational song to help stay focused and energised in our weight loss efforts.  Created the SlimFast choir – a group of women, led by Alexandra who collectively lost over 20 stone with SlimFast. Used the event to celebrate the ‘feel good’ moment when we achieve our weight loss goals.

RESULT

​Secured exclusive branded content on The Sun online, Getty images and across other multiple national, consumer, regional and digital sites as well as social media platforms.