CHALLENGE

A cheeky challenge - elevate interest in and coverage around Pure Skin International – namely, the Pure Fitness IOS 21 ‘bum lift’ treatment. Reinforce the revolutionary, multi performing technologies and visible effects shown after just one treatment.


APPROACH

Partnered with TV personality and radio presenter, Lizzie Cundy to showcase her impressive results of the Pure Fitness IOS 21 ‘bum lift’. Seeded the new news in the run up to leading UK Beauty trade show, Professional Beauty Live.



RESULT

Generated 16 editorial pieces of coverage, reaching over 900 million readers including 9 national press hits within a 7 day period, delivering a ROI of over 200%

Widespread media coverage across a range of titles including Mail Online, Closer, The Sun, Mirror, Express Online and Daily Star.

 

Generated over 220% more editorial coverage ‘in show’ month versus key competitors