CHALLENGE

Showcase Opløft from Posturite as the revolutionary new sit stand desk in the UK. Create a proactive multi layered PR campaign by placing wide spread, engaging media coverage. Reinforce the revolutionary benefits and position Opløft as the new frontier of the ‘agile working movement’.

APPROACH

Partnered with Professor of Human Brain Research, Vincent Walsh at UCL who led exciting new research to reinforce the benefits of Opløft. Produced a sleek film and suite of photography to demonstrate the ease of using oploft and position it as an innovative, sleek, highly functional sit-stand platform. Secured strong media interest using the newly developed content to deliver high-impact PR.

RESULT

Widespread media coverage across a range of titles including The Times, Telegraph, The Sun, Woman, Ideal Home, Good Homes and over 14 trade titles. Coverage reached over 104,000,000 readers.