CHALLENGE

Create widespread regional coverage for The Little Welly, the UK’s largest obstacle course for children. Engage with local celebrities and key influencers to create a range of engaging content to inspire sign ups.

APPROACH

Actioned an extensive sell in across three regionals to secure pre event coverage. Created and managed filming of three fun and inspiring regional videos. We used Marina Fogle to introduce each location in order to create strong local specific content. We approached and secured 11 high profile talent & influencers to attend across the three events.

RESULT

87 pieces of PR coverage across key tier one titles, including 30 talent and influencer posts. We also secured two radio interviews with BBC Radio Berkshire and BBC Radio Oxford which both included key messages and highlighted the event on key local channels. Overachieved our PR coverage target by 500%.

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Actioned an extensive sell in across three regionals to secure pre event coverage. Created and managed filming of three fun and inspiring regional videos. We used Marina Fogle to introduce each location in order to create strong local specific content. We approached and secured 11 high profile talent & influencers to attend across the three events..